Comparative Market Analysis

The WEBVEST© CMA (Comparative Market Analysis) is for professional Realty Investment Advisors, ICRA©, who need to educate investors and property owners to support market values based upon what is currently available with competing properties as well as closed transactions for comparison of value. The WEBVEST© Apartment Professional system includes a complete broker opinion of value package including a CMA to present the subject property for comparison to similar properties that have sold or for competing properties and a complete rental survey.

ICRA© Realty Advisors will thoroughly analyze your property using appraisal comparison methodology, which includes realistic financing and lender underwriitng scenarios from our online lender software, KISCL©, and to competitively price the property to attract the active and “motivated” investors. It is better to price the property at 5% above the appraised value and hold firm ground to attract multiple investors to create a bidding environment then to ask 20% more than the appraised value and see what happens! What happens is the real buyers focus on competitvely priced properties and the overpriced properties will only get attention form bottom feeders, possibly selling for a reduced price due to the stigma of overexposure at being overpriced.

The 80-20 Rule:
Q: "Why do the top 20% of the Realty Advisors earn 80% of the commissions?
A: Because they are fully prepared to professionally represent real estate investments, outline realistic financing options and support values with professional packages. See illustration below.